We are excited to host our very first Education Workshop to help you meet your continuing education requirements to maintain your certification, designation, or just to learn something new or refresh information you’re already familiar with. Check back often to see what topics we’ll be discussing.
Who Can Attend: Any small to mid-sized business owner and their staff! Businesses do not need to be part of the wedding industry.
Date/Time: Tuesday, 17 September from 9 a.m. to 4:00 p.m. (check in between 8:15 a.m. and 9 a.m.)
Location: Bella Capri Inn, 2050 Ventura Blvd, Old Town Camarillo
Cost: $65.00 per person (Price includes all speakers and lunch). Purchase tickets here. ONLY 25 SPOTS ARE AVAILABLE!
Schedule (times may change):
8:15 to 9:00 a.m. – Check In/Registration
9:00 to 9:10 a.m. – Welcome
9:15 to 10:00 a.m. – Social Media for your Business (Jonathan Boring, Social Spice Media)
10:00 to 11:00 a.m. – How to Get Published Online (Joelle Duff, A Charming Occasion)
11:00 to 11:15 a.m. – BREAK
11:15 a.m. to 12:00 p.m. – Psychographics, the Secret to Marketing (Harriet Cohen, Training Solutions)
12:00 to 1:00 p.m. – Lunch
1:00 to 2:00 p.m. – How to Get Blogged and Make Your Mark on Social Media (Alison Friedman, The Wedding Yentas)
2:00 to 2:15 p.m. – Break
2:15 to 3:00 p.m. – Marketing and Communications for Small to Mid Sized Businesses (Keith Pillow, Caddy Marketing & Communications)
3:00 to 4:00 p.m. – Networking (Jodi Womack, No More Nylons)
Joelle Duff is the lead wedding planner and stylist for A Charming Occasion, but she’s also a blogger, calligrapher, and lover of all things beautiful. For over five years now, she has created events of all types, from corporate banquets to intimate dinner parties, bridal showers to rehearsal dinners, and even her own wedding.
Alison Friedman owns and operates The Wedding Yentas and is a wannabe Carrie Bradshaw of all things wedding! Alison began planning her wedding at the age of 5 with the help of her Barbie and Ken dolls. She always loved everything about weddings and dreamed of finding the man to sweep her off her feet who would complete the most important element of the wedding day: love!
Harriet L. Cohen is the founder of TRAINING SOLUTIONS, a consulting firm that provides expert resources for organizations and individuals to help them achieve their goals, improve customer satisfaction, develop staff on all levels, guide strategic/business planning, address legal and compliance regulations, and positively impact both retention and recruitment.
Jodi Womack, No More Nylons, teaches strategies on building your business by building your network in 3 Ways: (1) In Person, (2) In Print and (3) Online. Maximize the ROI (Return On Investment) for your time, money and effort spent on networking. Stop mingling with the masses and start building real relationships with key influencers.
Jonathan Boring is the founder of Social Spice Media, and a Social Media Marketing expert with more than a decade of proven success in corporate branding, sales and communications. With an extensive background in marketing, sales, and technology, Jonathan has created and carried out strategic campaigns that have resulted in greatly increased brand awareness, media attention, customer loyalty, and sales.
Keith Pillow is the owner of Caddy Marketing and Communications.
A senior accomplished marketing and communications executive, Keith R. Pillow, APR, MBA possesses almost 20 years of corporate and agency experience developing and implementing strategic, results-driven integrated programs for a wide range of firms, from start-ups to major Fortune 500 brands, in the professional services, technology, consumer products, non-profit, sports, entertainment, and media industries.
Currently, Pillow is the founder, president, and chief executive officer of Caddy Marketing and Communications, Inc. (CMAC), a full-service marketing, public relations (PR), and social media consulting firm specializing in the planning, development and execution of impactful, cost-effective communications strategies and programs for small and mid-sized businesses (SMBs) operating in multiple industries.
Pillow holds B.S. degrees in marketing and international business from the Leeds School of Business at the University of Colorado, and a MBA in marketing from the George L. Graziadio School of Business and Management at Pepperdine University. He received his accreditation in public relations (APR) designation from the Universal Accreditation Board in 2008. He is a member of Beta Gamma Sigma, the Phi Beta Kappa equivalent for business graduates; the Public Relations Society of America (PRSA); PRSA Counselors Academy; the American Marketing Association (AMA); and the Camarillo Chamber of Commerce. An expert on marketing and communications, career advancement, and business development strategies, Pillow is an adjunct professor of marketing California State University Los Angeles (CSULA), and a frequent guest lecturer and panelist at events conducted by major area colleges, universities, professional associations, and civic groups.
Available at the Inn. Rates range from $78 (Economy Full) to $169 (suite) per night.